myTriggers.com posts Impressive Results In First Holiday Season

“Persistent Search” Feature Is The Key For Consumers

COLUMBUS, Ohio — January 24, 2007 — This past holiday season savvy online shoppers took advantage of newly-launched comparison shopping engine myTriggers (www.mytriggers.com) in unexpectedly large numbers. According to Glenn S. Meyers, founder and CEO of myTriggers, the site’s first holiday season saw more than 7 million consumer visits and generated more than $25 million in gross merchandise sales from 1 billion search results returned, surpassing the company’s most optimistic projections.  Read more.

myTriggers.com Offers Exclusive Online Search Function of Holiday Retailers, Allowing Last Minute Shoppers to Shop Online, Pick Up in Store

COLUMBUS, Ohio—Dec. 22, 2006—Last minute shoppers who have stayed on the sidelines until this final shopping weekend can still turn to the Web for help meeting the holiday deadline. The new comparison shopping engine, myTriggers.com (www.mytriggers.com) today announced a convenient search function that lists ONLY merchants from which consumers can shop online and pick-up merchandise at the store in time for Christmas.  Read more.

myHolidayShoppingList.com Provides One-Stop Destination for Holiday Gift Buying

COLUMBUS, Ohio—(BUSINESS WIRE)—Dec. 6, 2006— With only 20 days left to shop for the holidays, consumers can now turn to an online personal shopper that searches the Web around the clock to find items at the best prices available. Online comparison shopping site myTriggers.com today launched www.myHolidayShoppingList.com, where consumers can enter all the gifts they are shopping for this season at one time, and receive daily automatic updates on prices and availability throughout the season. Read more.

New Web Sites Help Online Shoppers Find TMX Elmo, PlayStation 3, Nintendo Wii And Other Most-Wanted Gifts

COLUMBUS, Ohio—(BUSINESS WIRE)—Nov. 30, 2006— As industry forecasts predict a $24 billion online holiday shopping season, myTriggers.com (www.mytriggers.com) today announced the launch of three new Web sites designed to help holiday shoppers find hard-to-find items at the price they want to pay.

Online shoppers searching for much-sought-after gifts, such as T.M.X. Elmo, PlayStation 3 and Nintendo Wii can visit the following Web sites, which use the myTriggers online comparison shopping engine to connect consumers directly to the databases of thousands of online merchants and to provide real-time pricing and in-stock information: Read more.

myTriggers.com Offers Comparison Shopping Industry's Only Persistent Search Engine

Cost Per Action Model Connects Consumers to Sellers without Ad Clutter

COLUMBUS, Ohio—(BUSINESS WIRE)—Nov. 27, 2006—Created to give consumers and online merchants alike an unbeatable comparison shopping experience, myTriggers.com (www.myTriggers.com) today launched its unique service featuring a "persistent search" engine that continually scours the Internet for specific items at a specific price, and then notifies users of results in real-time via email, RSS or SMS text. Read more.

myTriggers.com Overview and Quick Facts

Situation:

Comparison shopping engines are supposed to make online shopping easy. But, even the best known shopping sites make their money by getting consumers to click on links and ads. As a result, consumers must navigate through text ads, paid placements and other clickable clutter to find what they want, and advertisers pay for low quality or fraudulent clicks that deliver no value.

Read more about myTriggers' unique approach to comparison shopping.